講座主題:倫敦城市品牌與創意産業
主講嘉賓:Jude Woodward 前倫敦副市長 著名創意産業與旅遊業專家
主持人:柴小青教授 商學院企業管理研究所所長 伟德国际1946官方网副主任
講座時間:12月11日(周二)晚7:00
講座地點:319教室
嘉賓簡介:
Jude Woodward writes and lectures on arts’ policy, creative industries and city promotion.
She is a visiting professor at Shanghai Jiao Tong University, Antai College School of Business where she teaches an MBA course on the contribution of key creative industries (advertising, design, software and online developments, film and video) to high value added production and brands. She also lectures on luxury fashion brands as part of the Antai college luxury brand course.
From May 2000 to May 2008 she was Vice Mayor for London responsible for creative industries and tourism, arts and the promotion of London, setting policy and establishing priorities for the city government in these areas.
Jude has a BA (Hons) in Modern History from Oxford University (St. Annes College).